MotoSALE.com

AT the beginning of April 2003, two lifelong motorcyclists (classic and modern) will launch a brand new web based service for buying and selling motorcycles and associated parts. After many years of direct involvement in the running and promotion of a major one-make owners club, the pair noticed that on occasions web based adverts for motorcycles or spare parts were so successful that sales were completed within just one or two hours of the advert being placed.

Government figures and reports show that on average over 45% of the UK population now have regular access to the internet. However, further research shows that in the world of the motorcyclist more than 80% of riders regularly use the web either in their home or at their place of employment.

Accordingly, and after taking into consideration the forms and mechanisms of the previously existing advertising marketplace, motoSALE.com will offer some totally unique individual services within the overall delivery package.

1.	NO CHARGE TO ADVERTISE: motoSale.com does not now and will never charge for any advertiser to place an advertisement, which can include a full colour image uploaded automatically during the advert registration session. There will be no limit on the number of adverts placed or the frequency of placement under the categories of  Vehicles For Sale, Vehicles Wanted, Parts for Sale and Parts Wanted.

2.	NO CHARGE FOR TRADERS: probably for the first time in the history of advertising, traders and dealers will be treated in the same way as any other seller and will also benefit from free advert placement.

3.	NO LIMIT ON ADVERT DURATION: all adverts placed will expire automatically after 14 days, but an email notification will inform the advertiser of this fact and will allow him/her to reactivate and/or amend the advert for another fourteen days – ad infinitum until the motorcycle is sold. 

4.	NO CHARGE FOR BROWSING: there will be absolutely no charge whatsoever for any individual to browse through the adverts – as often as they wish, and there will be no limit on this activity.

5.	SOPHISTICATED SEARCHING: buyers have the ability to concentrate their searches by specifying region, make, model, year and cc. They may also specify whether VED and Vehicle Test Certificate is required in every search instance (where applicable), together with mileage limits where relevant. 

6.	EMAIL SEARCH UPDATES: probably the most powerful feature of the system is the ability to allow a potential buyer to register a search for a specific make and model of motorcycle. When an advert appears for that machine, the system will automatically send an email to notify any interested parties. Future development is planned to include SMS (mobile text messaging) notifications.

All of the features above are powerful in their own right, but the last item could, under certain circumstances, result in a vehicle being sold in a matter of minutes. Probably the most significant collective feature so far is that none of the above items incur any charge whatsoever.

Clearly, to meet the costs of running what could become a very large and active website, the owners need to generate some revenue. They have therefore decided to charge the equivalent of just a pound a month (minimum £6 for a 6 month renewable subscription period) to unlock the contact details of every advert on the system. So effectively, you can find the advert you’re looking for before paying the single charge of £6 for six months full access. 

THIS IS CONSIDERABLY CHEAPER (minimum 100% cheaper) THAN BUYING ANY LOCAL NEWSPAPER, FREEADS PAPER OR MAGAZINE ON A MONTHLY BASIS…and there’s no wait for the next set of ads to appear with motoSALE.com!

SUBSCRIPTION BONUS: the site already contains a comprehensive ‘services’ directory for the classic bike movement, with dealers and traders pre-registered. Each of those traders has the ability to create a personal webpage behind their service directory entry. This process is fully automated and they need to know absolutely nothing about web page generation in order to achieve totally professional results themselves. If they can’t do it – it can be done for them. New dealers and traders (both classic and modern) can request to be listed in the services directory as they register with the system.

Additionally, there is second directory containing details of well over a hundred enthusiasts clubs and associated organisations. This too can be expanded by clubs simply registering their own details. 

The owners believe that the creation of this website is a ground-breaking development in the progression of advertising for the buying and selling for motor vehicles, which previously has been the almost exclusive domain of very large paper-based publishing and printing companies. Clearly, their high cost of operation has dictated that all parties shall pay a hefty charge somewhere within the process. MotoSALE.com seeks to reverses this trend and create a faster and more cost-effective mechanism for buyers and sellers alike.

Even at the point of launch the service is expanding to serve the advertising needs of the second-hand car marketplace, with requests already being received for system expansion to accommodate planes, boats and trains – in fact anything with a motor!

END

For further details contact:

Chris Read

Marketing@motoSALE.com  or phone +44 (0)77 69 65 69 79